We know your main aim is to sell your products and services, build a bigger customer database and make more people aware of what you do. Our visitors already have an awareness of your subject and are interested in what you have to offer, so our aim is to put you both together.

Exhibitions are one of the most effective ways of reaching your target audience, come and meet them at the Mind Body Soul Experience. no other medium brings customers face-to-face with you, in quite the same way.

10 reasons to exhibit

1. Engage face-to-face with visitors who are all at the show seeking answers.
2. Increase customer confidence in your products & services.
3. A unique retail opportunity to sell your products and services.
4. Sample and/or demonstrate your products.
5. Increase product and brand awareness.
6. Launch new products.
7. Drive customers to your website and stores.
8. Test customer reaction.
9. Build and increase your customer database.
10. Increase customer loyalty.

Exhibiting targets all 5 senses

In today’s modern world, we need to do more and more to grab people’s attention: studies show that eight seconds is all we have to grab someone’s attention. With the constant distractions of mobile devices and advertising messages from all directions, our brains have started to take mental shortcuts in order to process the information we receive.

Targeting the 5 senses is a great way to bypass the overload of information that we receive, and connect with your audience.

Sight
Human brains prefer to process visual content because it’s quicker. 90% of the information we receive is visual, and research shows we remember 80%. Draw potential customers to your stand with bold graphics and directional lighting and highlight your products so your audience sees them and remembers them.

Sound
With the potential to change moods and feelings, sound is an important sense to tap into. It can influence purchasing decisions, so make sure your stand is a welcoming place for people to visit.

Smell
Research shows that smell takes a direct route to our limbic system, the part of our brain that is responsible for our emotional responses. This means that targeting a potential customer’s sense of smell could impact their decision to purchase from you, as you’ll be tapping directly into their emotions.

Taste
There’s no better way to sell food and drink than by offering your audience a chance to taste a sample; showing them exactly why your product is the one they need. And even if you’re not in the food and drink industry, offering a free sample of something could help draw a crowd.

Touch
Studies show that touching and holding a product increases a person’s feelings of perceived ownership, and could therefore increase their willingness to buy it. Even if you aren’t selling a physical product, consider engaging your audience with something to hold to draw their attention.

What do you get as an exhibitor

• The Mind Body Soul Experience takes place at Alexandra Palace, the iconic North London venue
• 1x Free car parking space
• 9x Free guest passes
• Full shell scheme
• Stand banner name
• Fully carpeted stand
• Website listing
• Listing in our Show Guide, available both online before the show and in print on the day
• Priority class & lecture applications
• The show will receive an extensive marketing campaign throughout the year, including marketing through our own title, OM Yoga & Lifestyle Magazine.
• Access to our friendly exhibition team throughout the year to help you make the most of your time at the show
• Stand cleaning
• Combined expected footfall over 3 days to exceed 18,000